![]() The mathematical model of Markstrat is based on stable theoretical foundations, and the fundamental formulas have been extensively examined. Similar to a trip simulator, this marketing simulation allows students and professionals to practice new skills in an intensive time frame and in a risk-free environment before trying them out in their real business environment. ![]() Used in blend with traditional training methods such as conceptual periods or circumstance studies, Markstrat is an efficient tool to learn tactical marketing ideas, such as brand profile strategy or segmentation and positioning strategy, as well as operational marketing. Heineken Professor of Marketing at INSEAD, and Hubert Gatignon, The Claude Janssen Chaired Professor of Business Supervision and Professor of Marketing at INSEAD, and has been constantly upgraded since its creation. ![]() The Markstrat simulation was created more than thirty years back by Jean-Claude Larréché, Alfred H.
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